Our training program


Grow your business skills with our interactive and practical training course.

Collaborative

A real working session on YOUR specific projects

Pragmatic

A simple methodology  directly applicable to your business

Open

Your ideas, questions and feedbacks are feeding the session content

Audience

Individual or group training

Objective

Build a marketing strategy to differenciate yourself and boost your sales

Content

At the end of this training, you will be able to:

  • Understand your market potential and key competitors
  • Define your customer targets and build your persona
  • Develop a differentiating message with a strong value proposition
  • Select the best communication channels
  • Optimize your resources : time, budget, skills

Duration : 1 day

Audience

Individual or group training

Objective

Build a competitive offer (product or service) to gain and retain customers.

Content

At the end of this training, you will be able to

  • Define your business objectives
  • Articulate your competitive advantage, understand your ROI
  • Segment your prospects and customers
  • Map your customer journey and lifecycle
  • Develop a marketing plan to acquire customers
  • Implement an effective customer loyalty program

Duration : 1 day

Pre-requisites

None

Preparation work

All participants should come prepared with information on their key competitors and the results of their past marketing activities.

Follow up

Each participant leaves with the Octopus tool kit. We set up a 2 hours one-to-one meeting to check on progress and answer any specific question.