FrançaisOur training program
Grow your business skills with our interactive and practical training course.
Collaborative
A real working session on YOUR specific projects
Pragmatic
A simple methodology directly applicable to your business
Open
Your ideas, questions and feedbacks are feeding the session content
Audience
Individual or group training
Objective
Build a marketing strategy to differenciate yourself and boost your sales
Content
At the end of this training, you will be able to:
- Understand your market potential and key competitors
- Define your customer targets and build your persona
- Develop a differentiating message with a strong value proposition
- Select the best communication channels
- Optimize your resources : time, budget, skills
Duration : 1 day
Audience
Individual or group training
Objective
Build a competitive offer (product or service) to gain and retain customers.
Content
At the end of this training, you will be able to
- Define your business objectives
- Articulate your competitive advantage, understand your ROI
- Segment your prospects and customers
- Map your customer journey and lifecycle
- Develop a marketing plan to acquire customers
- Implement an effective customer loyalty program
Duration : 1 day
Pre-requisites
None
Preparation work
All participants should come prepared with information on their key competitors and the results of their past marketing activities.
Follow up
Each participant leaves with the Octopus tool kit. We set up a 2 hours one-to-one meeting to check on progress and answer any specific question.