{"id":65585,"date":"2019-03-29T12:47:58","date_gmt":"2019-03-29T11:47:58","guid":{"rendered":"http:\/\/www.octopusmarketing.fr\/?p=65585"},"modified":"2019-04-11T12:54:49","modified_gmt":"2019-04-11T10:54:49","slug":"retour-sur-lafterwork-la-formule-du-succes-avec-paris-business-up","status":"publish","type":"post","link":"https:\/\/www.octopusmarketing.fr\/en\/retour-sur-lafterwork-la-formule-du-succes-avec-paris-business-up\/","title":{"rendered":"[:fr]Retour sur l&rsquo;afterwork \u00ab\u00a0La formule du succ\u00e8s\u00a0\u00bb, avec Paris Business Up[:]"},"content":{"rendered":"<p>[:fr]Tous les dirigeants aspirent \u00e0 am\u00e9liorer la r\u00e9ussite pour leur entreprise, qu\u2019ils la mesurent sur des crit\u00e8res financiers, sociaux, humains, ou d\u2019autres plus personnels. Mais existe-t-il alors vraiment une formule magique pour cela ?<\/p>\n<p>Notre exp\u00e9rience nous a montr\u00e9 que la cl\u00e9 est dans le bon \u00e9quilibre entre les efforts allou\u00e9s \u00e0 trois \u00e9l\u00e9ments majeurs : l\u2019organisation interne, la strat\u00e9gie marketing externe et les finances.<\/p>\n<p>Pendant cet atelier, nous\u00a0avons partag\u00e9 avec\u00a0les participants\u00a0une formule que nous avons \u00e9labor\u00e9e au fil de notre exp\u00e9rience et \u00e0 partir de bonnes pratiques issues du terrain.<\/p>\n<p>Nous avons partag\u00e9 les principes de\u00a0la m\u00e9thode Octopus Marketing, collaborative, pratique et concr\u00e8te, pour d\u00e9velopper une strat\u00e9gie marketing et un plan d&rsquo;action sur mesure pour tout type d&rsquo;entreprise.\u00a0En compl\u00e8te coop\u00e9ration\u00a0avec le chef d&rsquo;entreprise et son \u00e9quipe, nous les accompagnons\u00a0pour\u00a0les aider \u00e0 mieux\u00a0:<\/p>\n<ul>\n<li>comprendre leur march\u00e9,<\/li>\n<li>se diff\u00e9rencier de leurs concurrents,<\/li>\n<li>ajuster leur offre de produits ou de services<\/li>\n<li>construire des messages percutants<\/li>\n<li>cibler les clients les plus rentables<\/li>\n<li>utiliser les tactiques marketing les plus appropri\u00e9es<\/li>\n<li>\u00a0et surtout maintenir cette dynamique au fil du temps !<\/li>\n<\/ul>\n<p>Au cours de cette soir\u00e9e, Yves Doukhan, de <a href=\"http:\/\/www.viaceo.com\">ViaCEO<\/a> a \u00e9galement pr\u00e9sent\u00e9\u00a0son approche pour aider les dirigeants \u00e0 instaurer un climat de confiance et de respect,\u00a0en diminuant les conflits internes \u00e0 l&rsquo;entreprise. <a href=\"mailto:elebert@outlook.fr\">Etienne Lebert<\/a>, d&rsquo;Hemera Consulting\u00a0a expos\u00e9 les principes d&rsquo;une strat\u00e9gie financi\u00e8re saine et les options de financement existant pour les entreprises franciliennes.<\/p>\n<p>Merci \u00e0 <a href=\"http:\/\/www.parisbusinessup.com\">Paris Business Up<\/a> pour cette belle initiative et \u00e0 <a href=\"http:\/\/www.greenspace-paris.com\">Greenspace<\/a>\u00a0de\u00a0nous avoir accueilli dans son espace.[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:fr]Tous les dirigeants aspirent \u00e0 am\u00e9liorer la r\u00e9ussite pour leur entreprise, qu\u2019ils la mesurent sur des crit\u00e8res financiers, sociaux, humains, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[18,19,20],"tags":[],"class_list":["post-65585","post","type-post","status-publish","format-standard","hentry","category-agile","category-evenements","category-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"[:fr]Y a-t-il vraiment une formule magique qui assure le succ\u00e8s ? 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