{"id":65872,"date":"2020-11-04T18:46:00","date_gmt":"2020-11-04T17:46:00","guid":{"rendered":"http:\/\/www.octopusmarketing.fr\/?page_id=65872"},"modified":"2023-01-02T16:48:47","modified_gmt":"2023-01-02T15:48:47","slug":"positionnement","status":"publish","type":"page","link":"https:\/\/www.octopusmarketing.fr\/en\/positionnement\/","title":{"rendered":"Multi Octopus Marketing V2 Messages"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; back_image=&#8221;65850&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;100&#8243; shift_y=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;800&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243;]Messaging and positioning[\/vc_custom_heading][vc_column_text]<\/p>\n<h1><span style=\"color: #0083a9;\">Increase your attractivity by\u00a0articulating\u00a0clearly\u00a0your company purpose, values and positioning<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;100&#8243; shift_y=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; column_width_pixel=&#8221;800&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_color=&#8221;accent&#8221;]Our collaborative method[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li><strong>Diagnosis :\u00a0<\/strong>the analysis fo your communication tools and your current positioning based on your objectivesand target audience, with a first recommendation<\/li>\n<li><strong>Action plan<\/strong>\u00a0: an iterative\u00a0and structured process\u00a0based on Design thinking methodologies, to leverage the power of collective work<\/li>\n<li><strong>Collaboration:\u00a0<\/strong>workshops with you and your stakeholders , on site or online, with\u00a0systematic email and phone feedback<\/li>\n<li><strong>Deliverables<\/strong>\u00a0: a communication reference book including your purpose, mission and values with corresponding means to achieve them, a positioning platform with your value proposition, unique selling points and keywords<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; text_color=&#8221;accent&#8221;]The\u00a0Octo+[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li><strong>Experience\u00a0in BtoB\u00a0and BtoC<\/strong>,\u00a0 (law firms, retail, eCommerce, personal services, architecture and construction, high tech, travel)<\/li>\n<li>Facilitation for companies in defining their <strong>purpose, mission, values and\u00a0messaging platforms\u00a0<\/strong><\/li>\n<li>Management of <strong>content<\/strong>\u00a0<strong>creation and review of websites and eCommerce sites as well as marketing campaigns<\/strong><\/li>\n<li><strong>20 years of\u00a0marketing\u00a0and communication campaigns<\/strong>\u00a0combining PR, events, direct and online marketing<\/li>\n<li><strong>Contractors coordination<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h4&#8243; text_color=&#8221;accent&#8221;]Empower your messages now[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][vc_button button_color=&#8221;accent&#8221; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; display=&#8221;inline&#8221; css_animation=&#8221;zoom-out&#8221; width=&#8221;220&#8243; link=&#8221;url:http%3A%2F%2Fwww.octopusmarketing.fr%2Fcontact%2F|||&#8221;]Book a meeting[\/vc_button][vc_column_text]Free 30 minutes online meeting[\/vc_column_text][vc_single_image media=&#8221;66168&#8243; media_width_percent=&#8221;80&#8243; media_ratio=&#8221;four-three&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_button button_color=&#8221;accent&#8221; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; display=&#8221;inline&#8221; css_animation=&#8221;zoom-out&#8221; width=&#8221;220&#8243; link=&#8221;url:http%3A%2F%2Fwww.octopusmarketing.fr%2Fcontact%2F|||&#8221;]Contactez-nous pour demander un devis ou discuter de votre projet[\/vc_button][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>Octopus Marketing provides strategic and operational marketing consulting services to accelerate the business growth of their customers. Octopus Marketing consultants approach their projects with a pragmatic and collaborative mindset to develop result-oriented marketing programs and campaigns.<br \/>\nThe Octopus Marketing Agile methodology is built on over 20 years of expertise acquired on marketing projects in highly competitive and innovative industries.<br \/>\nThe Octopus Marketing competencies range from lead generation programs, customer loyalty programs, new markets development, process optimisation, marketing organisation, marketing automation and digital transformation.<\/p>\n","protected":false},"author":1,"featured_media":63732,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/pages\/65872"}],"collection":[{"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/comments?post=65872"}],"version-history":[{"count":10,"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/pages\/65872\/revisions"}],"predecessor-version":[{"id":66189,"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/pages\/65872\/revisions\/66189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/media\/63732"}],"wp:attachment":[{"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/media?parent=65872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}