{"id":65600,"date":"2019-04-11T16:14:17","date_gmt":"2019-04-11T14:14:17","guid":{"rendered":"http:\/\/www.octopusmarketing.fr\/?page_id=65600"},"modified":"2023-11-30T12:14:15","modified_gmt":"2023-11-30T11:14:15","slug":"formation","status":"publish","type":"page","link":"https:\/\/www.octopusmarketing.fr\/en\/formation\/","title":{"rendered":"Multi Octopus Marketing V2 Training"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_name=&#8221;Our Expertise&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-155944&#8243; separator=&#8221;yes&#8221;]Our marketing training[\/vc_custom_heading][vc_column_text]<\/p>\n<h2>Grow your business skills with our interactive and practical training course.<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading]<\/p>\n<h2><span class=\"font-762333\">Built for managers of small and medium businesses seeking for more marketing efficiency<\/span><\/h2>\n<p>[\/vc_custom_heading][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Customized\u00a0: we&#8217;ll work on your specific project<\/p>\n<p style=\"text-align: left;\">Pragmatic : the method and tools presented are fully actionable in a daily entrepreneur routine<\/p>\n<p style=\"text-align: left;\">Practical : no time wasted on theoretical exercises,\u00a0all learnings are directly applied to your business<\/p>\n<p>[\/vc_column_text][vc_button button_color=&#8221;accent&#8221; radius=&#8221;btn-circle&#8221; link=&#8221;url:http%3A%2F%2Fwww.octopusmarketing.fr%2Fcontact%2F|||&#8221;]Contact us to request a quote or discuss about your project[\/vc_button][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;66170&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_name=&#8221;Our Expertise&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_tabs][vc_tab title=&#8221;Module 1 : know your market&#8221; tab_id=&#8221;1554990254-1-01555000333702&#8243;][vc_column_text]<strong><span style=\"color: #0085a7;\">Audience<\/span><\/strong><\/p>\n<p>Individual\u00a0or group training<\/p>\n<p><strong><span style=\"color: #0085a7;\">Objective<\/span><\/strong><\/p>\n<p style=\"padding-left: 30px;\">Build a\u00a0marketing strategy to differenciate yourself and\u00a0boost your sales<\/p>\n<p><strong><span style=\"color: #0085a7;\">Content<\/span><\/strong><\/p>\n<p>At the end of this training, you will be able to:<\/p>\n<ul>\n<li>Understand your market potential and key competitors<\/li>\n<li>Define your customer targets and\u00a0build your persona<\/li>\n<li>Develop a differentiating message with a strong value proposition<\/li>\n<li>Select the\u00a0best\u00a0communication channels<\/li>\n<li>Optimize your resources : time, budget, skills<\/li>\n<\/ul>\n<p>Duration\u00a0: 1\u00a0day[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;Module 2 : find and convert your customers&#8221; tab_id=&#8221;1554990254-2-581555000333702&#8243;][vc_column_text]<strong><span style=\"color: #0085a7;\">Audience<\/span><\/strong><\/p>\n<p>Individual\u00a0or group training<\/p>\n<p><strong><span style=\"color: #0085a7;\">Objective<\/span><\/strong><\/p>\n<p>Build a competitive offer (product or service) to gain and retain customers.<\/p>\n<p><strong><span style=\"color: #0085a7;\">Content<\/span><\/strong><\/p>\n<p>At the end of this training, you will be able to<\/p>\n<ul>\n<li>Define your business objectives<\/li>\n<li>Articulate your competitive advantage, understand your ROI<\/li>\n<li>Segment\u00a0your prospects and customers<\/li>\n<li>Map your customer journey and lifecycle<\/li>\n<li>Develop a marketing plan to acquire customers<\/li>\n<li>Implement an effective customer loyalty program<\/li>\n<\/ul>\n<p>Duration : 1\u00a0day[\/vc_column_text][\/vc_tab][\/vc_tabs][vc_column_text]<strong><span style=\"color: #0085a7;\">Pre-requisites<\/span><\/strong><\/p>\n<p style=\"padding-left: 30px;\">None<\/p>\n<p><strong><span style=\"color: #0085a7;\">Preparation work<\/span><\/strong><\/p>\n<p style=\"padding-left: 30px;\">All participants should come prepared with information on their key competitors and the results of their past marketing activities.<\/p>\n<p><strong><span style=\"color: #0085a7;\">Follow up<\/span><\/strong><\/p>\n<p style=\"padding-left: 30px;\">Each participant leaves with the Octopus tool kit. We set up a 2 hours one-to-one\u00a0meeting to check on progress and answer any specific question.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_button button_color=&#8221;accent&#8221; radius=&#8221;btn-circle&#8221; link=&#8221;url:http%3A%2F%2Fwww.octopusmarketing.fr%2Fcontact%2F|||&#8221;]Contact us to ask for a quote or to discuss your training project[\/vc_button][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>Octopus Marketing provides strategic and operational marketing consulting services to accelerate the business growth of their customers. Octopus Marketing consultants approach their projects with a pragmatic and collaborative mindset to develop result-oriented marketing programs and campaigns.<br \/>\nThe Octopus Marketing Agile methodology is built on over 20 years of expertise acquired on marketing projects in highly competitive and innovative industries.<br \/>\nThe Octopus Marketing competencies range from lead generation programs, customer loyalty programs, new markets development, process optimisation, marketing organisation, marketing automation and digital transformation.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/pages\/65600"}],"collection":[{"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/comments?post=65600"}],"version-history":[{"count":57,"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/pages\/65600\/revisions"}],"predecessor-version":[{"id":66343,"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/pages\/65600\/revisions\/66343"}],"wp:attachment":[{"href":"https:\/\/www.octopusmarketing.fr\/en\/wp-json\/wp\/v2\/media?parent=65600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}