Messaging and positioning

Increase your attractivity by articulating clearly your company purpose, values and positioning

Our collaborative method

  • Diagnosis : the analysis fo your communication tools and your current positioning based on your objectivesand target audience, with a first recommendation
  • Action plan : an iterative and structured process based on Design thinking methodologies, to leverage the power of collective work
  • Collaboration: workshops with you and your stakeholders , on site or online, with systematic email and phone feedback
  • Deliverables : a communication reference book including your purpose, mission and values with corresponding means to achieve them, a positioning platform with your value proposition, unique selling points and keywords

The Octo+

  • Experience in BtoB and BtoC,  (law firms, retail, eCommerce, personal services, architecture and construction, high tech, travel)
  • Facilitation for companies in defining their purpose, mission, values and messaging platforms 
  • Management of content creation and review of websites and eCommerce sites as well as marketing campaigns
  • 20 years of marketing and communication campaigns combining PR, events, direct and online marketing
  • Contractors coordination