Marketing Foundations

Scope your market, identify your target audience and define your offerings

Our services

  • Market studies: we carry out quick macro and micro analysis to validate your product vs market fit.
  • Persona definition: we help you identify and understand your customer needs.
  • Product offering: we work on your offering content, positioning and pricing.

We set up ad hoc workshops on demand. We also offer marketing packages to support you in the longer term.

The Octo+ experience

  • Market analysis for startup companies
  • Detailed persona definition for B2B solutions
  • Positioning and messaging reframing